Linhai Leisure Products Gift Industry: Scenery Over Here Is Fine – Waterproof Sports Watch
The late 80s of last century, leisure goods gift industry in the emerging waterfront. At present, the leisure products industry has become a seaside gift’s largest export industry, the main products are sun series, garden series, leisure series, travel series, and Christmas crafts supplies series thousands of varieties, is second only to Guangdong, the country’s second largest leisure supplies production base, the products are exported to Europe and the United States, in the international market accounts for a considerable share. Yongqiang, clinical Asia, is special, spring, and, three good, CLF, and other enterprises developed rapidly.
In September 2003, China Light Industry Federation awarded Linhai “China’s production base of leisure products Gift” title.
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“In 2006, Linhai City, total industrial output value 52 billion yuan, of which, leisure goods gift industry, industrial output value reached 8.0 billion. At present, the industry in the sea, automotive, medical technology, building materials, leisure goods gifts and shipbuilding industry, five leading China has become the fastest growing, most development potential, the most dynamic sectors of the market. “Linhai City Leisure Products Industry Association Secretary-General, Ritter told reporters that the industry is very attractive waterfront development prospects.
As a national historical and cultural city, the seaside tourist resort and leisure goods gift industry is booming up to it? With curiosity, I walked into the Yongqiang, are two special representative enterprises.
Output value of 80,000 yuan from the arts and crafts factory, to 1.5 billion in annual output value of industry leading enterprise backbone, Yongqiang Group, took 14 years.
The eighties and nineties, building factories, run enterprises tide of commodity economy spread to the big mountains of the small town of Chi. In 1992, Xie Jian-yong and his family run from a small-chi handicraft factory. This is a family-owned small factories, the product is very simple: wooden peg, pipe, all the work, including procurement, production, sale, are a human hand in completed. Year value of 80,000 yuan for a big hand in the mountains for the workshop has been very good.
With a hard-working and capable person, factories gradually pick up, so the formal land plant, with a prototype of the modern enterprise. However, the ensuing transport has become a problem, when the mountains there is no repair of roads pass, the container’s movement will not come in, we can only rely on two pickups a little bit to the first transported to the sea, and then transported to Ningbo port clearance. That he felt the case, the entrepreneur is very laments: “This is one of the bitter and tired, and is now sitting in the office is very difficult to imagine.”
In 1995, the company decided to come out from the mountains, to open up more room for development, of course, have chosen to meet the greater challenges, in the east waterfront land plant. It now seems that taking this step in the history of the development Yongqiang is a very important step. In May 1996, businesses Yongqiang Crafts Co., Ltd. was formally established. Since then, the company toward the development of the fast lane, almost doubling each year based on the speed of progress. During this period, and from the old factory moved to the United Kingdom now Homestead plant, until now the Yongqiang Industrial Park.
Enterprise development, too fast, go out of the steps also go far larger. In 1998, Yongqiang the company set up in Ningbo, Ningbo Garden Tour Goods Co., Ltd.; in 1999 with the German joint venture set up Danny Bo Laote Travel Goods Co., Ltd.; in 2000, established the umbrella factory, professional production of aluminum and wood system for Sun umbrella series, the same year, the acquisition of Global Import & Export Co., Ltd. Linhai; in 2001, the company set up a furniture factory, specializes in producing outdoor leisure furniture, beach chair series … … the same time, corporate diversification strategy also achieved initial results , electroplating plant, successfully launched, finance, real estate also made their presence.
Stand covers an area of 400 acres of Yongqiang Industrial Zone, looking at the bright and spacious factory, workers were busy production figure, as well as a ready container truck, I thought about the industrial economy from the Bureau of Linhai City, a group of data obtained : Yongqiang Group nearly four years, the output value soared to 210 million yuan from 1.5 billion to achieve its own leap.
Leisure products industry, innovation experts
Experience of business success is always surprisingly similar. Since 1992, a start-up capital is less than 3 million, almost artisanal farm machinery repair small plant, developed to now has total assets of 350 million yuan of leisure products industry leader, Chen Sen and his group is special for us to another interpretation of the rise of an entrepreneurial myth.
Any business to do larger and stronger, all starting from a single spark a prairie fire. When are special just been involved in leisure products industry, Chen Sen will be able to put forward a “product is high quality, special reputation five continents,” the quality policy of integration are special products. Winning by quality, the world’s pride, so that Chen Sen decided to enter the European and American markets, where they establish their own national brands. After several years of effort, are specially branded with the high level of credibility and reputation, the success of several other countries open the door to a very high trade barriers.
Chen Sen, that it is the success of special lies in innovation. At present, the product is special R & D in areas ranging from aluminum umbrella extended to cool shed, window canopy, car canopy, barbecue stoves, furniture and other six series of more than 200 type spectrum. There are 18 products in France, Canada and other foreign technology authority certification, are special mark in the U.S., Australia, Japan and other countries registered, particularly in Europe and the United States won the favor of leisure products market, Wal-Mart, Carrefour and other major retail buyers operators have thrown the Hydrangea.
New product research and development, to the patented product is being brought about a number of special honor. In 2003, is specially designed for hanging umbrellas, was awarded the Tenth National Invention Exhibition silver; in 2004, the first National Design Competition on the gifts are large umbrella Creative design, in one fell swoop gold; in August 2005, the World Class Leisure Products Fair held in Cologne, Germany, colorful new products, contests, and was Reed’s “Rome” hanging umbrella Jiyaqunfang, won the Design Innovation Award; in 2005, are fixtures in special ovens to obtain the national scientific and technological progress second prize the same year, the company was named “patent model enterprises at the provincial level.”
Product innovation has brought boundless vitality and vigor. In 2004, is special to complete export delivery of 3.5 billion yuan, listed in the “Statistical Yearbook of Zhejiang Province,” the size of the industry before the 10; completed in 2005, export delivery value of 4.5 billion yuan, walk in the customs statistics, exports of Taizhou 50 companies the forefront; In 2006, the Company completed export delivery value of 585 million, profits and taxes 60 million yuan.
Special rate of innovation is the industry standard in miniature. It is understood that Linhai leisure products industry, each year of leisure furniture, sun umbrellas, tents and other new products, more than 200 kinds, new product R & D to speed every year to maintain the momentum of rapid growth, with an average growth rate of over 30%. Research and development of new products also contributed to increased awareness of intellectual property protection, the industry patent applications doubled. According to reports, last year, 1 to 9 months, leisure products industry, the new patented product returns 230, so that the industry the past three years a total of 918 patented products, accounting for the city’s application for a patent for more than 70% of the total.
A survey shows that the tourism industry on a global scale with the rapid rise of foreign outdoor leisure products Gift consumer market continues to expand, and domestic consumption, the potential market of similar in-depth development of coastal leisure and gift products industry will usher in a golden flourish Period.
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