Popular Style Of Golf In China How Far? – Hc Network Sports And Leisure Industry
Currently on the development trend of China's golf discussions on many issues. Some people think that is aristocratic, more people think is popular. The current situation from developing, is also popular in the world development trend of Chinese golf, but based on China's national conditions and the factors restricting the development of golf popular there are still many, mass is unlikely to occur in a short time, the popular development path is not smooth. Here we restrict the following aspects of the development of China's popular golf fundamentals.
First, China's per capita disposable income of low and high threshold golf consumer.
Although in recent years China's rapid economic development, people's income level has been greatly improved, but the level of China's disposable, or just in 2004, about 1,000 U.S. dollars only. Golf in China are generally expensive membership card, so that the general salary earners prohibitive. This is also the constraints of China's golf industry as a factor. A lifetime membership card typically 30 thousand U.S. dollars to 90,000 U.S. dollars. Members also receive car hit a ball boy on the 100 yuan fee, and other charges. The other terms of the individual tourists, a family court in Shenzhen, for example, normal member price hit an 18-hole golf course caddy fees need 180, there are about 100 ball fare. Add up to at least a few hundred dollars to play ball. So the general public at large is still unable to set foot in expensive golf consumption. In the underdeveloped economy of China, the realization of golf popularity, the threshold must be to reduce their consumption, get more people to participate in the game of golf.
2, golf course construction and management costs remain high.
1, land issues. State Golf Course land to strict examination and approval. As the blind expansion of the golf course area, vigorously duplication. Many unreasonable construction of the golf course takes up a lot of land. The limited land resources and non-renewable nature of the problem as a constraint to make land acquisition development of China's golf industry factors can not be ignored. Not long ago the state of the golf course to stop the approval of construction land, that the state of the golf course construction and unreasonable fears.
Golf courses priced. Golf in China, more than 100 operators in front of the cost problem is difficult to break. Among them, the most expensive purchase of land, accounting for 70% of the total construction cost of more than. Data show that investment in the domestic 18-hole golf course average cost of 153 million yuan, a golf course, the general need to purchase about 1,000 acres of land, together with site construction costs, construction costs clubhouse, golf course maintenance fees which are almost need 300 million yuan, while the Most of the course is immune to balance income and expenditure each year. From this, land has become a golf down the main constraints aristocratic body.
2, operation and management costs. Technology and equipment also contributed to the golf course management in China one of the main high cost in terms of course design and construction, purchase of equipment, or golf course management, golf club in China more than 90% are dependent on foreign imported. Course the annual maintenance cost is spending a small fortune, one must maintain the lawn 3 times a day, about several thousand yuan per year.
3, high taxes. Golf as a sport, is currently regarded as the high consumption of entertainment consumption tax. The reality is that to build a 18-hole golf course, usually to put a billion dollars or even several hundred million dollars, sales tax rate as high as 23%, high investment and high taxes, forced the court charge high fees, they formed a "high investment, high taxes , high consumption and high loss "of the cycle. High-tax policy to block the general public outside of the golf course. In fact, such a discriminatory policy is not conducive to the healthy development of the norms of golf, should be amended as soon as possible. Golf land policy towards land should be equal, in the premise of non-cultivated land, golf as a sports industry investment behavior, in the relevant industry policies should also be given positive support.
Third, the lack of technical and management personnel.
Many domestic courts by foreign managers hired to manage the golf course, it will increase management costs. Golf Education in China and abroad there is too much gap between professional golf across the country to accept only a university education, more than 60 major sectors concentrated in Shenzhen, and Beijing. Some people did a survey in Shanghai, China golf industry management talent needed to reach 300? 500; 5 year period, this demand will reach 1500-3000 month. These simple data shows the proportion of China's golf talent supply and demand imbalance. China's many golf industry executives and managers lack awareness of the golf industry.
Fourth, the lack of industry standards, ineffective government guidance. Recently, many newspapers reported that the court approved by the competent authorities only about 10 were approved, but in fact been in existence and under construction, more than 200 pitches. This caused a big stir. National golf courses should be approved by the Central Government to do? In fact, the leading golf industry associations should be changed by the government, golf industry associations should develop appropriate norms to guide the sound development of the golf industry. Meanwhile, the development of the golf industry, also need some support from government. China's Reform and Development Institute, Professor Chi Fulin, executive president, government departments should be put right on the golf industry's attitude to planning the development of relevant industries, to a certain extent, guide and supervise the golf industry's healthy development.
5, golf can not be integrated into Chinese culture.
Abroad, Golf Club is not just a place to play, or leisure, entertainment, business and tourism benefits to those living. But now in China, it is not in line with the yearning to go to the golf consumer golf culture, but more to show their identity and status, that the consumption of golf is a status symbol. In fact, golf as a gentleman's game, which was also included in the movement as a cultural connotation. And this content needs a long-term cultural change, not a quick fix quick.
Overall, the popular trend of development is a golf development, but its development path is not smooth, China to achieve the popularity of golf will take a very long time; and cultural needs of the Chinese Golf precipitation; not the economy is booming can be popular. Golf in China to develop, can not do without golf business, government and society to work together. Comment Large In Small
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